CAESARS POCONO RESORTS SELECTS MRA AS AGENCY OF RECORD

LAKEVILLE, PA - Caesars Pocono Resorts, a group of four romantic destination properties owned by Starwood Hotels & Resorts Worldwide, announced that it has selected Syracuse-based MRA as its new marketing communications agency of record. MRA was chosen in a competitive review of 12 agencies.

As agency of record, MRA will be responsible for developing and executing advertising, media placement, creative, web and brand development and public relations activities. The account will be serviced out of MRA's headquarters in Syracuse, NY. The agency has additional office locations in Atlanta, GA and Wilmington, NC.

Located in the Pocono Mountain region of Pennsylvania, Caesars Pocono Resorts four locations, Pocono Palace Resort, Paradise Stream Resort and Cove Haven Resort have catered to the needs of romantic travelers since 1958. Know internationally for its heart-shaped whirlpools baths, 7-foot tall "Champagne Towers" whirlpools, in-room pools and world-class entertainment, the resort hosts over 80,000 couples every year at its four all-inclusive properties.

Rich Fuqua, Director of Marketing at Caesars Pocono Resorts, said that MRA was selected because of its experience in the travel and tourism category and its history of delivering strategically-driven, highly creative campaigns. "We can't wait to get rolling with MRA," said Fuqua. "Their 'out-of-the-box' creative and full service offerings will help us further develop our brand experience to better fulfill the wants of our current customers and better present our services to prospective guests."

According to Mark Russell, President and CEO of MRA, the agency is excited to have an opportunity to help reenergize the 48-year-old romantic travel icon. "Caesars Pocono Resorts pioneered the couples resort concept. When they first introduced the heart shaped tub, the resort was in such high demand you could barely find an available room. We believe that couples, now more than ever, need a place that they can get away to relax, have some fun and get some alone time. The fact that these resorts are an easy drive from Philadelphia, Washington, Baltimore and the New York/New Jersey metropolitan area underscores the significant potential for growth."

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About Caesars Pocono Resorts

Caesars Pocono Resorts, a hospitality/entertainment company comprised of three couples-only resorts – Cove Haven Resort (Lakeville, PA), Paradise Stream Resort (Mount Pocono, PA) and Pocono Palace Resort (Marshalls Creek, PA) – are the Pocono Mountains’ leading resorts, featuring unique accommodations and popular all-inclusive packages. The world-famous, all-inclusive resorts are home of the 7-foot-tall Champagne Glass Whirlpool Bath-for-Two. Caesars Pocono Resorts are the only resorts in the Poconos to earn both the AAA Three-Diamond Award and the Pocono Mountain Vacation Bureau’s Quality Assurance Award. All four resorts, which feature over 700 luxurious suites, are part of Starwood Hotels & Resorts Worldwide Inc.’s hospitality brands – Sheraton, Westin, W, Four Points, Le Meridien, St. Regis and The Luxury Collection. For reservations or more information, call 1-800-233-4141 or visit www.CPResorts.com.

MEDIA CONTACT:
Mark Saari
Phone: 570-839-5264
Mark.Saari@starwoodhotels.com